HeyGen
You write the script. The tool delivers the video with a virtual presenter.
By Thiago Lourenço Martins
A teleprompter with the actor included
HeyGen is an AI video platform. You type a script — just like a text document — and it generates a video with a virtual presenter speaking every word, with lip sync, gestures, and natural intonation. Think of it as a telepresenter: no camera, no studio, no editing. The free plan allows up to 3 videos per month to try it out.
A full day of filming turned into ten minutes
Producing a traditional corporate video requires a camera, lighting, a script, recording, editing, and rendering. Any update means re-recording everything from scratch.
With HeyGen, you paste the script and receive the video. An HR professional can generate 8 distinct onboarding videos in a single afternoon, each tailored to a different department — without appearing on camera.
5 ways to use HeyGen at work
Onboarding videos for new employees. Record once — or never — and only update the script when the process changes. No re-recording needed.
Personalized video proposal sent by email. The presenter says the client's name and details the product benefits. Higher response rate than PDF.
Short video lesson with a virtual presenter for content reinforcement. Works for those who don't want or can't appear on camera.
Video in multiple languages from the same script. HeyGen translates and syncs the audio with the avatar's lips automatically.
FAQ video answering the most common customer questions. Post it on your website or send via WhatsApp. Stop repeating yourself every day.
From script to video in under 10 minutes
- Go to heygen.com and create an account
Click "Sign up" or "Get started". Account creation is free, no credit card required.
- On the dashboard, click "Create Video"
The button appears in the left sidebar or at the center of the home screen after login.
you may also see "AI Studio" — it's the same flow - Choose an avatar
The presenter gallery appears on the left. Click one to preview. Dozens of free options are available with different looks and accents.
- Type your script in the text box
Paste or write your text in English (or any supported language). The AI will generate the speech from what you type.
be specific: punctuation and pauses affect intonation - Select the language and voice
Find the "Language" selector and choose your preferred language. Then pick the voice that best matches the presenter.
- Click "Submit" or "Generate"
Processing takes 3 to 10 minutes. You get a notification when the video is ready. Download or share directly from the platform.
A ready-made script to paste into HeyGen
Hello, [Employee Name]. Welcome to [Company Name].
Over the next few days you'll meet the team, get access to our systems, and understand how we work. Your first point of contact for any question is [Manager Name], who is already expecting you.
First week schedule: alignment meeting on Monday, system access on Tuesday, and your first project kicks off on Wednesday.
We're really happy to have you on board. Don't hesitate to reach out.
Paste this text into HeyGen's script field, choose your avatar, and generate the video. Replace the bracketed fields with real data.
Tips and real limitations
Do this
- Use the 3 free videos to test your actual use case before subscribing to any plan.
- Split long content into 2–3-minute modules — the AI processes them faster and viewers absorb information better.
- Punctuate your script carefully. Commas and periods affect intonation — a well-punctuated text sounds more natural.
Real limitations
- The free plan adds a visible watermark — not suitable for external presentations without upgrading.
- Advanced features like Avatar IV and lip-sync translation consume premium credits that run out quickly on the basic plan.
- AI-generated avatars have a noticeable artificial look — anyone familiar with the technology will recognize it. Best for internal use, not brand advertising.
A tutorial in Portuguese to go further
* Independent suggestion, chosen for content quality. We have no relationship or sponsorship with the channel.
Generate your first video right now
Write a 60-second script about your company's remote work policy — or any internal process you need to communicate. Paste it into HeyGen, pick an avatar, and click generate.
It worked if the avatar speaks the full script, the video is saved in your account, and you can watch it without interruption.
Our take on HeyGen
4.2 out of 5
For anyone who's never recorded video and needs a presenter speaking the company's script, HeyGen is the easiest way in — you type the script and it hands back a video with an avatar speaking Portuguese with lip sync, no camera, no studio. But the free plan is really just a showcase: 1 to 3 videos a month, 1 minute long, in 720p and with a watermark. Real use means paying — and it's dollar-only. And, to be fair, the avatars still have a slightly artificial feel in gestures. Great for training and internal video; it still won't fool anyone into thinking it's a 'real person.'
Tested and checked against official sources on July 2, 2026.
What's in its favor
- Turns a typed script into a video with a virtual presenter, no camera, studio or editing required — and the free trial needs no card.
- Speaks Brazilian Portuguese with lip sync, and translates finished videos to pt-BR and 175+ other languages on paid plans.
- Even the free plan lets you create 1 custom avatar (a 'digital twin') with your own face.
- Works in the browser with iPhone and Android apps, and the site and interface are in Portuguese.
- Serious features for corporate training on the Business plan: interactive video with quizzes, SCORM export and LMS integration.
Where it weighs you down
- 100% dollar billing (US$ 29 to US$ 149/mo) even on the Brazilian page — with exchange rate and international card fees, the real cost runs higher.
- The free plan is a showcase: 1 to 3 videos a month, 1 minute max each, 720p and with a watermark — not enough for real quality use.
- Credits run out fast on the good features: 1 minute of the top avatar model costs 20 credits, so a plan's monthly credits render less than you'd expect.
- On the Creator plan you can't buy extra credits — if the quota runs out mid-month, the only option is upgrading to Pro.
- Avatars still have a noticeably artificial look in gestures and emotion — fine for internal and educational video, but not yet convincing as a 'real person.'
Who HeyGen makes sense for
Worth it if you…
- work in HR or run a small business and need onboarding, training and FAQ videos updated frequently.
- are a teacher or course creator who updates lessons often — just change the script instead of re-recording.
- are on a marketing or sales team wanting the same video in multiple languages with translation and lip sync.
Look elsewhere if you…
- want to produce free video regularly — the free plan caps at 3 one-minute videos a month.
- need creative/cinematic video (scenery, artistic b-roll) rather than a presenter speaking.
- just need to edit video you already filmed (cuts, captions, resizing) — a video editor like CapCut fits better.
How much HeyGen costs
You can test it for free, no card, but the free plan is just a demo. Serious use — no watermark, longer videos, HD — starts at Creator.
US$ 0 — 1 to 3 videos/mo, up to 1 min each, 720p, with a watermark. You can already create 1 avatar with your face. No card.
US$ 29/mo (US$ 24 annually) — 600 credits, videos up to 30 min, 1080p and no watermark. In dollars.
US$ 49/mo (US$ 44 annually) — 1,000 credits and extra features. In dollars.
US$ 149/mo — 1,500 credits, videos up to 60 min, 4K and training features (quiz, SCORM). In dollars.
Heads up: price is dollar-only, even on the Portuguese page (international card + tax). And credits on good avatars run out fast. Official prices as of July 2026.
When another tool serves better
Wins for editing video you've already filmed (cuts, captions, resizing for social).
Wins when you just need natural-sounding voice, without an avatar on screen.
Questions from people about to try it
Is HeyGen free?
There's a free plan with 1-3 videos a month, up to 1 minute, in 720p with a watermark.
Do I need a credit card to try it?
No, not for the free plan.
Does it work in Portuguese?
Yes, the avatars speak Brazilian Portuguese with lip sync.
Does it work on mobile?
Yes, there are apps for iPhone and Android.
How much does it cost in reais?
HeyGen only charges in dollars; there's no official price in reais.
Can I create an avatar with my own face?
Yes, even the free plan allows creating one custom avatar.
Can I remove the watermark?
Yes, on the paid plans (Creator and above).
What are HeyGen's 'credits'?
The internal usage unit: each minute of video consumes a number of credits depending on the avatar and model used.
Every day, a new tool explained.
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